Category Archives: PR & Communations

Slides from the PR Strategy Planning Workshop

prworkshop

On Saturday 7 November, more than 40 Rotarians attended a Public Relations Workshop that dealt with understanding the strategy needed for a public relations initiative, and how to plan to bring about the desired effect – a change of behaviour on the part of the public.  With two case studies to work on, based on Rotary successes that had not realised the effect with the public that had been hoped for, all the attendees found the event useful.

Please Click Here to see the slides.  Once opened, you can download your own copy for reference.

 

Polio Eradication in the Media?

District Governor Dick writes:
Many Rotarians have asked me about the publicity that Rotary International has received for its work on the eradication of polio. The General Secretary of Rotary International has responded. Please READ THIS and TELL ROTARIANS in your Club.

Rukhsar Khatoon the last child with polio in India
Rukhsar Khatoon, the last child with polio in India

“Rotary is receiving significant international media coverage this week for its role in the historic polio-free certification of the World Health Organization’s South-East Asia region.
Highlights include:
CNN International: India beats the odds, beats polio
BBC.com : World now 80% polio free, World Health Organization says
The Guardian: India may be free of polio – but the disease hasn’t been eradicated yet(op-ed by Archie Panjabi)
Reuters: Q+A: India at risk until polio is eradicated globally-Rotary
The Wall Street Journal Online: Q&A: India Eliminates Polio
The Huffington Post: Violinist & Conductor Itzhak Perlman LIVE
Forbes.com: John Hewko explains polio’s legacy

A complete report will follow. Please share the good news with others. I am also pleased to report that Rotary received extensive media coverage throughout 2013, with more than

  • 626 news organizations in
  • 35 countries featuring our humanitarian efforts. Of those,
  • 58 stories appeared in top tier international news organizations, including

Nine out of the 10 most influential ranked by Forbes, including the

  • Associated Press,
  • The New York Times,
  • The BBC,
  • Agence France Presse,
  • The Washington Post and
  • The Wall Street Journal.

Rotary’s role in the fight to end polio was highlighted in top-level, global media at unprecedented levels last year. And Rotary’s partnership with its celebrity ambassadors for polio eradication helped raise our digital visibility to new audiences via posts on endpolio.org and celebrity social media channels.

Yours in Rotary Service
John Hewko
General Secretary
Rotary International
www.rotary.org

Enclosed are a
Word Document with highlights and links to the coverage (41 page document).
Summary Report of Rotary in the Media 2013.

A New 4-Way Test

Social Media Seminar 25 January 2014
Social Media Seminar 25 January 2014

Our District Communications Committee set up an interesting and lively Social Media Seminar on Saturday 25 January 2014 at our District Headquarters, York Gate. The afternoon event covered:

  • RSS;
  • Social Media and the Law (with a Rotarian who is an International Social Media Lawyer);
  • the correct use of the Rotary International Branding Tool;
  • Branding in our Clubs and in Social Media;
  • Social Media Training Opportunities, and
  • How the District Team can help you stay on the ‘right’ side of the law!

We were also provided with a Twitter Test to use when sending social media messages across the Internet: “Would you say the same words in front of a Police Officer in a public street?”

And the New 4-Way Test for Social Media:

  1. Would you be happy to see your words quoted on the front page of a quality newspaper?
  2.  Would you be happy to defend your words in a court of law?
  3. Is all the material you are using either your own Intellectual Property, or do you have permission you can demonstrate to others for protected materials?
  4. What plan do you have if you are proven to be wrong in what you have said, and who else knows your plan?

Only when you have satisfactory answers to these 4 Tests are you really able to push your message on to the Internet using Social Media.

More information will follow as the Notes for the sessions are published in the PR and Communications section of the District Website.

Rotary on London Radio for 12 hours

On Saturday the 28th of October 2013 a 12 hour radio marathon to raise awareness about MS was kindly broadcast by The Jumbo Sound Radio Station from, Goodmayes hospital, London. The radio show had an action packed programme written by Rotarian Kaz Aston to deliver a variety of helpful, educational features along with fun topics for listeners to enjoy on line, supported by six London rotary clubs.

Continue reading Rotary on London Radio for 12 hours

VOTE FOR ROTARY

This holiday season, MileagePlus is donating 10 million miles to charities. You can help us by voting every day for Rotary. Each participating charity will receive at least 25,000 miles, but the more votes Rotary gets, the more miles it will receive.

Charity Miles provide transportation for Rotary International’s Gift of Life surgical teams. Last year, these teams travelled to Haiti and El Salvador, where volunteer doctors and nurses from the United States performed life-saving heart surgery on many children and provided important training for local doctors. Charity Miles also help Rotary International transport Iraqi children with birth defects to U.S. hospitals for treatments they cannot receive at home.

Charity Miles are also used to send volunteers to help immunize children during National Immunization Days. And, Charity Miles provide airfare for financially disadvantaged Rotary youth exchange students so they may live and study overseas for one school year, enabling 8,000 secondary school students to study abroad in 80 countries around the world.

Click this link to vote for Rotary, you can vote on each of your internet devices every day until Christmas Day. http://10millioncharitymiles.com/charity/39

PASS IT ON!

Jeremy Jessel
Chairman – RiL Communications Committee

Like us on Facebook http://www.facebook.com/RotaryInLondon

Follow us on Twitter http://www.twitter.com/d1130comms

Rotary in London Club Handout

Thanks to a Rotary International PR Grant we have produced a 6pp A6 handout for use when ‘selling’ Rotary. These handouts are free but numbers are limited to a maximum of 60 per club. Some clubs may want less in which case we can release more to others. There is space on the handout for you to print your club’s details either directly or onto a label.
Download an order form HERE

Jeremy Jessel, District Communications Committee Chairman

Big Success at London Mela 2012

On Sunday 19 August 2012 the sun shone brightly on Gunnersbury Park, the location for the West London Mela. Rotary in London was there with a display provided by Shelterbox. So many members of the public, including business people, teachers and social club officers, said that they thought Rotary was really on the ball supporting such a project. Lots of details were taken, lots of leaflets handed out, and lots of kudos won for Rotary. Have a look at the video and support us next year at this major event.

 

Location of Bill Gates/End Polio Now Posters at Tube Stations

  • COVENT GARDEN COV C01 017 /00 01 122802 WAY IN FROM LIFTS TO PLATFORMS
  • COVENT GARDEN COV C02 005 /00 01 9686 WAY OUT FROM PLATFORMS TO LIFTS
  • LEICESTER SQUARE LEI C02 014 /03 01 119907 PICCADILLY LINE
  • LEICESTER SQUARE LEI C03 015 /00 01 113223 INTERCHANGE NORTHERN LINE PICCADILLY LINE EB NORTHERN LINE
  • LEICESTER SQUARE LEI P01 001 /00 01 116664 PICCADILLY LINE PLATFORM 1 WESTBOUND P01 PICCADILLY LINE
  • LEICESTER SQUARE LEI P04 007 /00 01 106094 NORTHERN LINE PLATFORM 4 NORTHBOUND P04 NORTHERN LINE
  • OXFORD CIRCUS OXC C01 037 /00 01 97688 VICTORIA LINE
  • OXFORD CIRCUS OXC C04 008 /00 01 97815 VICTORIA LINE
  • OXFORD CIRCUS OXC C07 009 /00 01 94601 VICTORIA LINE
  • OXFORD CIRCUS OXC C07 027 /00 01 94608 VICTORIA LINE
  • OXFORD CIRCUS OXC C09 028 /00 01 106383 BAKERLOO LINE
  • OXFORD CIRCUS OXC C09 032 /00 01 114283 BAKERLOO LINE
  • OXFORD CIRCUS OXC C09 037 /00 01 107507 BAKERLOO LINE
  • OXFORD CIRCUS OXC C10 013 /00 01 94498 VICTORIA LINE
  • OXFORD CIRCUS OXC C14 005 /00 01 107448 VICTORIA LINE
  • OXFORD CIRCUS OXC P02 006 /00 01 115086 CENTRAL LINE PLATFORM 2 EASTBOUND P02 CENTRAL LINE
  • OXFORD CIRCUS OXC P03 008 /00 01 106253 BAKERLOO LINE PLATFORM 3 SOUTHBOUND P03 BAKERLOO LINE
  • OXFORD CIRCUS OXC P03 015 /00 01 106258 BAKERLOO LINE PLATFORM 3 SOUTHBOUND P03 BAKERLOO LINE
  • PICCADILLY CIRCUS PIC C06 006 /01 01 95114 SUBWAY 4 TO SHAFTESBURY AVENUE PICCADILLY LINE
  • PICCADILLY CIRCUS PIC C06 011 /03 01 86089 SUBWAY 4 TO SHAFTESBURY AVENUE PICCADILLY LINE
  • PICCADILLY CIRCUS PIC C06 012 /01 01 86090 SUBWAY 4 TO SHAFTESBURY AVENUE PICCADILLY LINE
  • PICCADILLY CIRCUS PIC P02 011 /02 01 97465 BAKERLOO LINE PLATFORM 2 SOUTHBOUND P02 BAKERLOO LINE
  • TOTTENHAM COURT ROAD TCR C02 021 /02 01 99188 MAIN CORRIDOR TO/FROM CENTRAL LINE C02 NORTHERN LINE
  • TOTTENHAM COURT ROAD TCR C03 017 /02 01 94408 NORTHERN LINE
  • TOTTENHAM COURT ROAD TCR C05 007 /01 01 95547 NORTHERN LINE
  • TOTTENHAM COURT ROAD TCR C05 019 /00 01 95461 NORTHERN LINE
  • TOTTENHAM COURT ROAD TCR P02 009 /02 01 96432 CENTRAL LINE PLATFORM 2 EASTBOUND P02 CENTRAL LINE

RIBI Young Citizen Lydia receives first Wheel Appeal racing wheelchair

 

Rotary in London Headquarters, 6 York Gate, London NW1 4QG.
6pm, Saturday, 21ST April, 2012

London Mini-Marathon
9am, Sunday, 22nd April (Competitors gather 8am)
Corner of Monument Street and Lower Thames Street in London.

11-year-old Lydia Cross, the inspirational young fundraiser from North Devon who lost both
legs to meningitis when she was two, will be the first person to receive a racing wheelchair
through Rotary’s Wheel Appeal with the charity WheelPower.

The Rotary International in Great Britain and Ireland (RIBI) Young Citizen Award 2010
winner will be testing out her new set of wheels by taking it for a test run in the London Mini
Marathon this Sunday, 22nd April.

Lydia is usually seen taking part in events using her running blades but she has taken up
wheelchair racing in the past few months and the three-mile Mini-Marathon for 11 to 17
year olds will be her second wheelchair race. Through her determined efforts, she has
raised more than £65,000 for Help for Heroes, becoming the only Child Patron for the
charity, and for the Royal British Legion.

She will receive her racing wheelchair ahead of the London Mini-Marathon at Rotary in
London Headquarters where Mike Thorn, coordinator of Rotary Wheel Appeal, will be
joined by the Chief Executive of WheelPower, Martin McElhatton, and Job King from
England Athletics.

The £3,000 to fund the wheelchair was raised by Rotarians from around Great Britain and
Ireland who joined the chief executive of Wheelpower in a sponsored parallel relay around
a hotel in Birmingham during a national RIBI event in March.

Lydia is aiming to raise £6,000 by taking part in the London Mini-Marathon for both H4H
and the WheelPower charity. The charity aims to buy 2012 racing chairs so that other
people with disabilities can compete and is being supported by many Rotary clubs.

Jodie Cross, Lydia’s mother, said: “Lydia wants to donate half of what she raises on
Sunday to WheelPower so that another child with disabilities can benefit from a racing
wheelchair like she has and the other half will go to Help for Heroes.”

WheelPower Chief Executive Martin McElhatton said: “We are delighted that Lydia is
getting her racing wheelchair. This is the first wheelchair that is being presented as part of
the Wheel Appeal. We hope she enjoys the London Mini-Marathon.”

District Governor-Elect for Rotary in London, Eve Conway, who is on RIBI’s Olympic
and Paralympic Committee, said: “Lydia is a truly inspirational youngster who has raised

so much for Help for Heroes and the Royal British Legion. We are delighted that she is
receiving the first racing wheelchair through the Rotary Wheel Appeal. It just shows how
amazing she is that she wants to raise money during the London Mini-Marathon so that
she can give back and provide the opportunity for another youngster with disabilities to also
receive a racing wheelchair.”

Lydia was introduced to wheelchair racing after GB coach Job King approached the family
to ask if Lydia was interested in athletics. “He suggested Lydia tried wheelchair racing after
he came down from Coventry to see Lydia on her blades running but as she was waiting
to have surgery on her legs to have the bones trimmed again, it was quite painful for her,”
explained Jodie.

With the support of North Devon Athletics Club, Lydia has been training through the winter
with both blades and racing chair. Last weekend, she and sister Mollie competed for the
first time at an athletics meeting in Plymouth. Lydia ran 100 metres on her blades in 19.2
seconds, as well as completing the wheelchair 100M and 200M in 25.4 and 50.2 seconds,
winning three gold medals in the process. Sister Millie also achieved second in the Vortex
throw.

Anyone who would like to sponsor Lydia can go to www.justgiving/Lydia-Cross.

What do Rotarians do?

It is said that every minute of every day Rotary will touch the lives of millions somewhere
in the world. By combining their skills and resources, members of Rotary are able to make
a real contribution to the lives of others. In local communities alone, each club raises tens
of thousands of pounds for community projects and local charities, often more. Members
also volunteer their time – supervising community events, running a host of projects aimed
at promoting the achievements of young people, coordinating educational programmes, and
supporting local businesses.

Rotary International PR Seminar in London

Interest: Club PR Officers

Don’t miss this opportunity!

  • Hear from speakers from the media, including the former Managing Director of Channel 5
  • Find out how to raise Rotary’s profile
  • Learn about social networking
  • Find out what help is available from RI and RIBI.

Mark White, former Managing Director of Channel 5, will be among a top line-up of speakers at a Rotary International PR Seminar in London on Saturday 26th February.

The idea of the day is to look at the media, understand better how it works and see how Rotary can raise its profile, thereby helping to attract more people to become Rotarians.

The venue is Rotary in London (District 1130) Headquarters at 6 York Gate, London NW1 4QG – by Regent’s Park, nearest station is Baker Street. Parking is available on meters by Regent’s Park. The day will start at 10am and finish at 4pm.

Space will be limited, so book your place now. Price is £7.50 which includes lunch and refreshments. Please email [email protected] to reserve your place, quoting RI PR Seminar. Watch this space – more details to follow.

Eve Conway
Rotary International Zone 18a Coordinator
Public Image Resource Group